/ CASE STUDY — SHARIYA WISE

Storytelling that converts

Two paid partnership campaigns built on trust-led, education-first wellness storytelling — turning audience connection into measurable views, leads, and revenue for Shariya Wise.

/ CASE STUDY 01

Natural Shilajit × Shariya Wise

Turning authentic wellness storytelling into measurable brand growth.

/ THE GOAL

Build awareness and conversions among Gen Z and Millennial women through trust-led, education-first wellness content.

/ THE WORK

12 TikTok videos over six months (September 2023 – March 2024), woven into Shariya's existing wellness routine and content cadence.

/ WHY IT WORKED

Shariya shared her real wellness journey and product results in a way that felt authentic, educational, and naturally aligned with the trust she had built across four years of wellness content. By taking the time to understand Natural Shilajit and integrate it into her real-life routine, she turned audience curiosity into deeper brand trust, measurable traffic, qualified leads, and returning customers.

The campaign produced more than visibility — it produced hundreds of returning customers and a repeatable model for wellness brands seeking trusted, conversion-driven creator storytelling.

The Results

4.9M+

TikTok views

195K+

Likes

25K+

Link clicks

25,000+

Leads generated

Hundreds of returning customers · September 2023 – March 2024

/ CASE STUDY 02

Nature's Bloom × Shariya Wise

Transforming wellness edutainment into measurable TikTok Shop revenue.

/ THE GOAL

Drive awareness and sales through TikTok Shop campaigns.

/ THE WORK

23 shoppable videos over 8 months (December 2024 – July 2025) — a diverse mix of educational, experience-based, trend-driven, and comment-response content, woven naturally into Shariya's established wellness content.

/ WHY IT WORKED

Shariya authentically integrated Nature's Bloom into her personal wellness journey. With prior experience using bitters, she was able to speak credibly about the product while using her own wellness transformation to make its benefits relatable and easy to understand.

By fully understanding the product and incorporating it naturally into her content, she leveraged her authority and audience trust to strengthen Nature's Bloom's credibility during the brand's early growth on TikTok Shop.

The partnership demonstrated Shariya's ability to move beyond visibility — transforming wellness-focused “edutainment” into measurable brand awareness, consumer trust, and revenue.

The Results

8.5M+

Views

509K+

Likes

23.5K+

Link clicks

$200K+

Sales generated

23 shoppable TikTok Shop videos · December 2024 – July 2025

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